KNOWN FORÂ
A conscious lifestyle collective of Asia-Pacific fashion and accessories, focusing on slow fashion, community, and mindful design.
ABOUT THE BRAND
Indiigo Culture is a multi-brand fashion lifestyle e-commerce platform with their own in-house label. Through these they incubate, promote, and partner with consciously-aware makers and designers worldwide, with a strong focus on Asia-Pacific. Every label they carry has a point of difference. The products they showcase are sustainable, ethical, artisanal or hand-made.
VISION & MISSION
Indiigo Culture aims to promote a conscious lifestyle by being a platform that nurtures and supports consciously-aware designers and makers at a global level. They curate and create clothing and accessories that value quality and experience over quantity or ignorance. Each piece has a story. It is also important for them that they use their collective power to advance a better future for all, especially women.
WHY THEY’RE CONSCIOUS
Curating artisanal, sustainable, or ethical products, Indiigo Culture holds three pillars close to their core. The first – slow fashion: they curate a selection of items to be worn over and over again. Secondly – community: they support a family of designers and makers on their journeys. And finally – mindful design: each piece is thoughtfully and fairly-made, meant to delight and last.
WHAT’S THEIR FIGHTÂ
POWER TO THE PEOPLE: At the heart of Indiigo Culture is their designers. Indiigo Culture celebrates and shares in the varied cultural identities of the products they house, but more importantly the artistry, hard work, and livelihoods behind every detail. By putting the designers front and centre, Indiigo Culture showcases the diverse heritage of Asia, helping it grow, continue, and evolve.
PROTECT THE PLANET: Product sustainability differs for each of their products, but for their first in-house collection, they are producing in a small batch and in Indonesia. By doing so, they reduce the carbon footprint of shipping. Additionally, they are using deadstock or overstock fabric, and hence sourced their Batik from smaller shops in Indonesia.
ABOUT THE FOUNDER
After graduating from Sciences Po, Paris, (MPA, summa) Debby joined the Singapore Ministry of Foreign Affairs. She developed diplomatic and economic relations with Gulf countries, travelling frequently around the region. Since leaving the Foreign Service, inspired by her travels, Debby founded Indiigo Culture in September 2018 – a fashion lifestyle e-commerce platform with their own in-house label. Indiigo Culture curates and creates clothing and accessories from consciously-aware designers and makers globally, with a strong focus on Asia-Pacific.
Debby believes that commerce should be more than a faceless exchange. It should be meaningful and positive for both the makers and consumers. Indiigo Culture amplifies their designers’ voices, sharing their journeys and supporting the communities behind every product. Since launching, Debby has brought together 16 designers from 7 countries, and features products that are sustainable, ethical, artisanal, or handmade. Aiming to be more than just a store, Indiigo Culture also partners with local firms, NGOs, and thought leaders to advocate for women empowerment, sustainability, and mindful living – issues close to Debby’s heart.
