KNOWN FORÂ
Revolutionising the world, one reusable at a time.
ABOUT THE BRAND
Muuse is a smart system of reusable takeaway containers (cups and food box containers) operating in Singapore. The aim is to eliminate single-use waste, beginning with the to-go food economy. With the Muuse system, users can scan the QR code present on our tech-enabled products via the Muuse App to borrow, and then return to any cafe in the network.
VISION & MISSION
Muuse’s aim is to solve the ocean plastic problem at the source. Muuse focuses on creating a brighter future for our planet through reducing single-use plastics by introducing a deposit system to our products.
WHY THEY’RE CONSCIOUS
Muuse is an innovative circular economy technology company that is implementing city-wide reuse programmes to reduce the amount of waste that ends up in landfills, rivers, and oceans. By equipping spaces with intelligently designed reusables, their deposit-and-use systems make it easy for businesses and individuals to live more consciously, plastic-free. Without the hassle of maintenance.
WHAT’S THEIR FIGHTÂ
PROTECT THE PLANET: Muuse is providing reusables to consumers to prevent wastage of single-use plastics, making participating in the zero waste movement easy and straightforward.
ABOUT THE FOUNDER
Brian Reilly is the CEO and founder of Muuse. Before Muuse, he previously spent 15 years pioneering renewable energy development globally. His journey all started when he became passionate about wind energy during his senior Physics thesis at Middlebury College. Then, Brian spent 8 years developing large scale wind energy projects throughout North America. In 2010, Brian transitioned to Solar energy. There, he helped build and direct the renewable energy team for the largest US energy company, NRG. And finally, he headed to South Africa, India, and China to encourage the adoption of Solar energy in these fast-growing markets. An urgent optimist, Brian has experienced first hand the collective capability of global movements and approaches his time on the planet with determination, intention, and conviction.
