A cherished tradition at The Championships is being reimagined with a focus on sustainability, promising the same classic taste with a significantly smaller environmental footprint.
Wimbledon’s Iconic Strawberries & Cream Gets a Sustainable Makeover for 2025
LONDON – For decades, the quintessential Wimbledon experience has been incomplete without its most iconic snack: fresh strawberries and cream. In 2025, this beloved tradition is leveling up its game, undergoing a significant sustainable transformation that addresses its environmental impact head-on, from packaging and transport to the cream itself.
For years, the sweet treat came with a hidden environmental cost. The reliance on plastic-heavy packaging, the daily transportation of strawberries—even from local farms just 40 miles away in Kent—and the high emissions associated with dairy by default have been points of concern for the environmentally conscious.
This year, the All England Club is taking a significant stride forward. In a move that aligns with its broader ambition to be environment positive, the classic punnet is getting a revolutionary update. The Championships will now serve its famous strawberries in innovative seaweed-based packaging. This cutting-edge solution, developed by companies like Notpla, a past winner of Prince William’s Earthshot Prize and a Wimbledon partner, is designed to be fully biodegradable, tackling the pervasive issue of single-use plastic waste that plagues large-scale sporting events.
The commitment to local sourcing from Hugh Lowe Farms in Kent remains, but the logistics are being optimized for a lower impact. By implementing smarter, more efficient transport strategies, Wimbledon aims to reduce the carbon footprint associated with the daily journey of nearly two million berries consumed during the tournament.
Furthermore, acknowledging diverse dietary needs and the environmental impact of dairy, The Championships will prominently feature vegan cream options for all attendees. This ensures that everyone can partake in the tradition, while providing a lower-emission alternative to conventional dairy cream.
This comprehensive overhaul of a cherished tradition is a powerful statement. It demonstrates that heritage and sustainability can go hand in hand. As fans flock to SW19, they can indulge in the timeless taste of strawberries and cream with the knowledge that this reimagined classic is not just a treat for the taste buds, but a win for the planet.
