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Green Is The New Black

The Truth About Toothpaste: This Kickstarter Will Make You Question What You Put In Your Mouth

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Who knew that something as innocent as cleaning your teeth could have such a negative impact on the planet and your own body? We recently caught wind of an exciting new start-up that will change the way you brush forever.

Longtime GITNB readers will be familiar with our #LittleGreenSteps mantra. We’re all about making small individual changes to everyday life that collectively make a difference. So when we came across NOICE, an awesome new botanical toothpaste startup, we were pumped to hear about how we could ditch our regular toothpaste in favour of something more eco-friendly and organic. Because once you start thinking about what you’re putting in your mouth twice a day, 365 days a year, we reckon you might want to switch things up too.

Tap, toothbrush and toothpaste

The trouble with toothpaste

The thing is that little dollop of minty freshness contains a raft of chemicals that we’d rather not be putting inside our bodies. Think fluoride, artificial sweeteners, artificial colours, Triclosan, propylene glycol… we could go on; you get the gist. The point is, putting something we struggle to even pronounce into our bodies daily doesn’t sit comfortably. 

And that’s before we’ve even got onto the packaging issue. Think about how many tubes you get through in one year, and then multiply that by a few billion people. That’s a lot of toothpaste (six tubes are consumed each second, to be precise) and a lot of unnecessary waste. So what’s the solution?

Say hello to NOICE

Toothpaste in hand


We reckon NOICE could be the answer to the toothpaste problem. It’s a 100% natural, botanical, and completely safe alternative. What’s more, it comes in refillable packaging with compostable ‘pods’ that are delivered directly to your front door. Zero nasties and zero waste? Taking a #LittleGreenStep doesn’t get easier than this. Its co-founders are the entrepreneurial bright sparks behind Jumanji Studio – a collective focusing on ideas that make a positive impact on the future of the planet and people. NOICE is the latest in a long line of eco-friendly solutions. 

So, what’s in it?

The NOICE team worked with dentists and international labs to ensure the unique formula keeps your pearly whites in tip-top condition. The ingredient list is short and all-natural. We’re talking eucalyptus oil to prevent gum disease. Liquorice oil to fight dental cavities. Anise oil to fight bad breath. Acacia il to treat bleeding gums and prevent cavities. Peppermint oil for freshness and to fight bacteria. And charcoal to remove stains and whiten your teeth. And not a chemical in sight, hurrah for that.

Where do I sign up?

NOICE will shortly be launching via Kickstarter, and we’ve teamed up with the brand to produce its launch video. If you want to join the daily activist NOICE movement, keep your eyes peeled; we’ll be sharing it with you soon!

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