KNOWN FOR
Eco-conscious reusable diapers and feminine pads
ABOUT THE BRAND
Charlie Banana is an eco-conscious brand that offers stylish reusable diapers, training pants, swim diapers, and feminine pads.
The company is committed to creating ultra-soft products for babies and mothers that are equally gentle on the skin and on the planet. The brand is known for its ‘Signature’ Softness, which comes from fluffy fleece, edge-to-edge.
All Charlie Banana products are Climate Neutral Certified, crafted with carefully selected materials and rigorously tested by leading independent laboratories. The cloth diapers, available in a variety of fun patterns and colours, feature a patented One-Size system that allows the diaper to ‘grow’ with your baby.
The brand won 2020 Eco Excellence Awards and 2021 Mother & Baby Awards and received PTPA Seal of Approval in 2020.
VISION & MISSION
Charlie Banana’s mission is to create a better world for baby by connecting eco-conscious parents to superior, reusable products. The company believes that the smallest steps – or tiniest humans – can make a huge difference in the world. For this reason, Charlie Banana creates products that make a change and donate to organizations that help the planet, all while providing edge-to-edge softness and safe ingredients that keep babies’ and mothers’ skin protected.
WHY IT’S CONSCIOUS
Charlie Banana is conscious across the board — from its products to its partnerships.
The brand’s highly absorbent feminine pads can hold as much liquid as 8 regular-size tampons, providing a comfortable, eco-conscious alternative to disposable feminine hygiene products. The company also eradicates the need to buy disposable diapers and to seek out specific sizes and types of diapers, thanks to its One-Size system. It also offers 2-in-1 swim and training pants, allowing parents to save money and the planet by purchasing just one piece of underwear for both swimming and toilet training.
Charlie Banana has partnered with 1% for the Planet, meaning that it pours 1% of its sales back into environmental causes. Through this partnership, Charlie Banana supports WWF and, more specifically, the Thirty Hills project in Sumatra, which looks to protect endangered orangutans, elephants, and tigers. The brand is also Climate Neutral Certified, fully offsetting its carbon footprint. Adding to its list of caring, conscious causes, the company also supports Operation Smile, which brings surgical solutions to children born with cleft conditions around the world.
The brand works in accordance with the UN’s Sustainable Development Goals, in particular, championing equality by being female-led and having a majority-female team, and meeting high supply standards by only working with trusted suppliers that meet their strict and fair ethical labour standards.
For 2021, Charlie Banana hopes to replace the single-use plastic in their packaging with FSC-certified paper and find simple ways for their customers to donate or recycle their pre-loved cloth diapers.
WHAT’S ITS FIGHT
PROTECT THE PLANET: Charlie Banana is Climate Neutral Certified, offers reusable products, and abides by the UN’s Sustainable Development Goals. It also partners with 1% for the Planet, WWF, and Climate Neutral.
WELL-FOR-YOUR-BEING: The company offers ultra-soft reusable products for both babies and women that use safe, lab-tested ingredients to keep their skin loved and protected at all times.
MEET THE FOUNDER
Founder Gaëlle Wizenberg created Charlie Banana after discovering the baby industry’s dependency on single-use plastics. She set out to make a collection of baby products that combined quality, design, and eco-friendliness. Gaëlle drew inspiration from her two children: her son Zachary and her daughter Charlie, or “Charlie Banana” as Zachary calls her, — hence the name of the brand.