KNOWN FOR

Skincare for climate change.

ABOUT THE BRAND

Bhuman is the world’s first skincare designed for climate change. They offer no-fuss, high-performance skincare that embodies responsible consumption, from sourcing to packaging. As a small brand, they are by no means perfect but they strive hard to provide viable alternatives that are affordable to as many people as possible. In addition to that, they try to reduce or remove plastics whenever possible, wherever possible.

VISION & MISSION

Climate change is a fact. Bhuman are here to create personal care products that work so that consumers do not have to choose plastics over the planet.

WHY IT’S CONSCIOUS

Bhuman offers no-fuss, high-performance skincare that embodies responsible consumption, from sourcing to packaging. They believe that kinder beauty is better beauty. They are conscious of the harmony between nature and human, without compromising on grooming realities.

WHAT’S ITS FIGHT

PROTECT THE PLANET: B Human strive to reduce or remove plastics whenever possible, wherever possible. They also strive to source natural ingredients as much as possible while keeping price points accessible.

PRO ANIMAL LIFE: All products are vegan and cruelty-free, and free of parabens, sulfates and phthalates. Always 100% clean and refillable.

MEET THE FOUNDER

A true global citizen, Yeeli has spent the last 20 years traversing the world in various regional leadership roles including the Vice President of Amazon China, Managing Director of PRS IN VIVO Asia and General Manager of Motorola Companion Products for East Asia. She is committed to the belief that real beauty is inclusive, accessible and kind — kinder to the animals by being cruelty-free and kinder to the planet with more sustainable packaging. 

In her time as an entrepreneur, Yeeli has launched a couple of indie brands for businesses in Southeast Asia. As part of the inaugural cohort for The Bridge Fashion Incubator, she will soon unveil Bhuman — the world’s first skincare design for climate change on crowdfunding platforms. Beyond the boardroom, Yeeli has been happily married for more than two decades to Ronald Cellini. She is also a busy mom of two teenagers and a cute Maltipoo.