KNOWN FOR
Wild-harvested non-gmo Activated Pili-nuts grown on volcanic soil and medicinal stingless bee honey.
ABOUT THE BRAND
GTCL was founded in 2013 with the mission to promote conscious eating. Through their travels they met beekeepers who were traveling around Philippines educating farmers about the importance of bee pollination. Today they work with these farmers to present a range of sustainable wellness products pollinated from the stingless bees including their honey, pili nuts and skincare. They currently have two brands – Pili Pushers is their brand of activated pili nuts that grow wild on volcanic soil; and Anaya is their brand of medicinal stingless bee honey.
WHY THEY’RE CONSCIOUS
GTCL was founded because of illness in the family – which lead to the founders having to be more aware of their diets. It is then that they became much more conscious about how their food is produced and what goes into processing it. After knowing more, they decided that people deserve to know what they are eating; and as typical Singaporean they always assume whatever that is on the shelf is safe to consume. The founders want to inform their customers about how our food is produced, to read nutrition labels, and to get a deeper understanding of the food ecosystem. The adage of “Don’t ask why healthy food is so expensive, ask why processed food is so cheap” is something the founders constantly hope to educate their customers in. They envision Singapore to lead the region in terms of conscious eating, and hope more cafes will start offering plant-based foods.
WHAT’S THEIR FIGHT
PROTECT THE PLANET: Using only sustainable and environmentally-responsible farming practices.
POWER TO THE PEOPLE: Assisting people in meeting their sustainability goals and needs.
ABOUT THE FOUNDER
Born in Singapore, both Terry Tong and Gary Chin are your typical food-loving Singaporeans. They see life as a balance of enjoying our meals, while being conscious about what they eat. They believe that businesses can be more “human” and making a more positive impact.