Delivering sustainably sourced fresh fruits.
ABOUT THE BRAND
WHAT’sIN specializes in delivering surprise fresh fruit baskets to doorsteps of families, individuals, and corporations. They believe that everyone should have access to fresh and tasty seasonal fruits, at a reasonable price. They take pride in delivering their healthy fruits, grown under the sun and following sustainable agriculture practices, at home or to the office. Because they think having a vitamin refill should also be fun-filled, they compose their surprise fruit baskets with what’s in season!
WHY THEY’RE CONSCIOUS
Since its founding, WHAT’sIN deliberately chose to defend clear values that define who they were. Today, these values continue to inspire and motivate directions taken by WHAT’sIN with a deep conviction that they can always do better, building patiently, step by step.
WHAT’S THEIR FIGHT
PROTECT THE PLANET: With responsible farming practices, eco-friendly packaging, minimizing food waste, they have a clear goal of protecting the planet in mind.
WELL FOR YOUR BEING: They only promote healthy and fresh fruits packed with the nutrients you need daily.
ABOUT THE FOUNDER
Normann and Jacques are both entrepreneurs living in Hong Kong for years and passionate about healthy and tasty food. They launched WHAT’sIn in 2017 after realizing that finding healthy and tasty fruits in the city often rhymes with expensive price tags and massive use of plastics. On top of that, most of the fruits are loaded with chemicals. WHAT’sIN was born to change this situation.
NORMANN AND JACQUES