WHAT’sIN

KNOWN FOR
Delivering sustainably sourced fresh fruits.

ABOUT THE BRAND 
WHAT’sIN specializes in delivering surprise fresh fruit baskets to doorsteps of families, individuals, and corporations. They believe that everyone should have access to fresh and tasty seasonal fruits, at a reasonable price. They take pride in delivering their healthy fruits, grown under the sun and following sustainable agriculture practices, at home or to the office. Because they think having a vitamin refill should also be fun-filled, they compose their surprise fruit baskets with what’s in season!

WHY THEY’RE CONSCIOUS
Since its founding, WHAT’sIN deliberately chose to defend clear values that define who they were. Today, these values continue to inspire and motivate directions taken by WHAT’sIN with a deep conviction that they can always do better, building patiently, step by step.

• 1. Responsible Farming: we select our fruits not only based on their taste but most importantly, based on their certifications. These range from Sustainable Agriculture for Reunion Island fruits to Organic for Western Europe. By selecting their suppliers based on this criteria, we support a responsible farming, respectful of the soil and the biodiversity.
• 2. Eco-Friendly Packaging: where usual fruit baskets use conventional materials and plastics to pack fruits, we only use recycled and biodegradable materials for cartons and kraft paper bags to pack our fruits. This eco-friendly packaging costs more but it contributes to decrease plastics usage which is a cardinal environmental issue today.
• 3. Food Waste Minimization: our model is based on being supplied with only what our customers effectively ordered. By doing so, we make sure to reduce waste generation.
• 4. Healthy Food promotion: WHAT’sIN fruit baskets are composed of fresh seasonal fruits. The freshness of the fruits ensures high nutrients levels while certifications are guarantees that what you and your children consume were not exposed to pesticides.

WHAT’S THEIR FIGHT 
PROTECT THE PLANET: With responsible farming practices, eco-friendly packaging, minimizing food waste, they have a clear goal of protecting the planet in mind.

WELL FOR YOUR BEING: They only promote healthy and fresh fruits packed with the nutrients you need daily.

ABOUT THE FOUNDER
Normann and Jacques are both entrepreneurs living in Hong Kong for years and passionate about healthy and tasty food. They launched WHAT’sIn in 2017 after realizing that finding healthy and tasty fruits in the city often rhymes with expensive price tags and massive use of plastics. On top of that, most of the fruits are loaded with chemicals. WHAT’sIN was born to change this situation.

NORMANN AND JACQUES