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Green Is The New Black

Non-Toxic, Eco-Friendly & Safe Baby Products: Behind The Brand with Min Chan

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Do you know the daily effects your products are having on your health or the ecological footprint? This week we spoke with Min Chan the founder of Pur’itsy, a site full of non-toxic, eco-friendly and safe baby products.


She shares why BPA free isn’t always a good thing, what to look out for when selecting your products and how we can all be modern day hippies.

After having a rude awakening that a lot of the products which are created for young ones were toxic, Min Chan, a new mum, was spurred into action to uncover products that were safe for the planet and her family. Realising she probably wasn’t alone with her concerns, she launched Pur’itsy – an online store in Singapore for green, clean, tried and tested and most importantly safe products for babies and kids.

I was out there seraching high and low for the kind of products I needed to get for my son. From educating myself about the science, to reading product labels, asking questions and talking to the manufacturers.. I realised I was sitting on a trove of information that surely someone else could benefit from. – Min Chan  

In this interview we speak to Min about:

  • Why BPA free isn’t always a good thing
  • What to look out for when selecting your products and how to be aware of greenwashing
  • Why, contrary to popular belief, going clean and green is actually easy



Take action today and try out Min’s Little Green Steps: 

  1. Buy less than you think you need
  2. A few changes which take minimal effort on your part can really make a big difference
  3. Keep talking, telling, sharing and asking

Get non-toxic, eco-friendly and safe baby products today at Pur’itsy.


>> Get tips on how you can beat plastic pollution.


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Stephanie is the founder of Green Is The New Black. She is a marketer, event organiser and avid connector of conscious individuals and brands. She loves bringing people together to connect, find inspiration, gain knowledge and be able to take action to create a better life.