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Green Is The New Black

Maggie Lee | Market Transformation Leader at WWF

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Finding answers in the green

For her work creating and advocating sustainable solutions for Asia

Maggie Lee currently leads the Market Transformation effort in Singapore for WWF. After working in the retail and fast-moving consumer goods industry in moguls such as Aeon Group, Nestle and P&G, Maggie has been keen on creating sustainable solutions for Asia. With experience from Hong Kong, Canada, Taiwan, Japan and Singapore, she currently manages the secretariat for the Southeast Asia Alliance for Sustainable Palm Oil, Responsible Seafood Group and is consulted for cross-sector, multinational efforts on sustainable businesses. Maggie speaks English, Cantonese, Mandarin, Japanese and French. She has spoken in over 30 panels in the last couple of years about the focuses of her work – “sustainable procurement of conflict resources”, such as palm oil, plastic and seafood, “responsible consumption” at hotels and of food, “market transformation” for new heights of industry-wide corporate sustainability. Maggie also has a profound interest in empirical research and has recently published one journal article on NGO-corporate alliances.

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A little sparrow who is convinced that every tiny step you take is capable of creating a big, massive change. She's "Teacher Mini" to those who know her best and simply crazy to everyone else; Her life goals include planting an oak tree and driving a cement truck, and she hopes that one day, people will believe her when she says that you can see stars hanging out in Singapore's skies.