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Green Is The New Black

Jill Robinson | Founder & CEO, Animals Asia

Saving the world’s wildlife one bear at a time

For taking a stance against animal cruelty

Jill Robinson has been a pioneer of animal welfare in Asia since 1985, spending 24 years campaigning against the cruel bear bile industry in China and Vietnam. In 1998, she founded Animals Asia, an organisation that is devoted to improving the welfare of animals in China and Vietnam by promoting compassion and respect, and working to bring about long-term change. Jill has built the organisation into a respected international NGO with over 300 staff, three core programmes (ending bear bile farming, companion animal welfare, and captive animal welfare), the rescue of nearly 600 bile farm bears, and award-winning bear sanctuaries in China and Vietnam.  She was presented with the Readers Digest “Hero for Today Award” in 1995, and was awarded an MBE (Members of the Order of the British Empire) by Queen Elizabeth in 1998 to honor her services to animal welfare in Asia.

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A little sparrow who is convinced that every tiny step you take is capable of creating a big, massive change. She's "Teacher Mini" to those who know her best and simply crazy to everyone else; Her life goals include planting an oak tree and driving a cement truck, and she hopes that one day, people will believe her when she says that you can see stars hanging out in Singapore's skies.

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