Saving the world’s wildlife one bear at a time
For taking a stance against animal cruelty
Jill Robinson has been a pioneer of animal welfare in Asia since 1985, spending 24 years campaigning against the cruel bear bile industry in China and Vietnam. In 1998, she founded Animals Asia, an organisation that is devoted to improving the welfare of animals in China and Vietnam by promoting compassion and respect, and working to bring about long-term change. Jill has built the organisation into a respected international NGO with over 300 staff, three core programmes (ending bear bile farming, companion animal welfare, and captive animal welfare), the rescue of nearly 600 bile farm bears, and award-winning bear sanctuaries in China and Vietnam. She was presented with the Readers Digest “Hero for Today Award” in 1995, and was awarded an MBE (Members of the Order of the British Empire) by Queen Elizabeth in 1998 to honor her services to animal welfare in Asia.