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Green Is The New Black

Beyond Beauty, Organic Myths & Argan Oil: Behind the Brand with Habiba Raffa

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Are you and your skin getting overwhelmed with a number of beauty products you’re putting on? Maybe it’s time to peel back all those layers and keep it simple. This week we spoke with Habiba Raffa the founder of Ayelli on organic beauty misconceptions, organic vs natural, what to look out for when you’re picking your products and even touched on the father-daughter relationship.

When Habiba was a little girl, she wanted to be everything and anything in the world, a doctor, a lawyer, an actress! She wanted to be a doctor because she loved the health aspects of it all. What she loved about being a lawyer was fighting for what’s right and being an activist. She was inspired by actresses because of the glitz and glamour. And by combining all of these together, Ayelli was born.

Ayelli embodies the health aspects through the powerful natural and certified organic ingredients they use with their products, it inspires the activist in Habiba with their sustainable and ethical production practices and it also embodies the beauty and glamour because of the amazing aesthetic results.

“The word natural actually doesn’t mean anything in the skincare and haircare industry. It’s used left and right for marketing and promotion because it makes consumers believe that their products are safe. However, it could actually mean that it was naturally derived from synthetic ingredients or naturally from nature.”

 – Habiba Raffa

Habiba is also one of our Green Warriors, check her out here.

Habiba’s mission is to help you achieve beautiful healthy skin and hair, without sacrificing your health or the planet. Your skin is fragile and powerful and she wants you to love the skin you’re in. She not only supports local women in Morocco through fair trade practices but also ensures the social, economic and environmental well-being of their farmers, calling it beauty from the producers to the end consumer.

In this interview with Habiba, we speak about: 
> Myths about natural and organic skincare
> The benefits of having a simple beauty regime
> And her new book, about her fathers and daughters!

Try out Habiba’s Little Green Steps:

  • 1) Educate yourself, read articles, read your ingredients on your bottles. Knowledge is power.
  • 2) Keep it simple. There’s no need for fancy beauty regimes, 2-3 products are more than enough.
  • 3) Mother Nature will nurture you, heal you, protect you and teach you meany thing. Go back to your mama!

Get back to basics with Ayelli’s lines of products here and empower yourself with more knowledge on their blog.

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