Latest Posts

Sorry, no posts matched your criteria.

Stay in Touch With Us

Odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore.


+32 458 623 874

302 2nd St
Brooklyn, NY 11215, USA
40.674386 – 73.984783

Follow us on social

Green Is The New Black

Wendee Lee | Founder Biconi

Reading Time: < 1 minute
Share this story:

Natural is the new chemical-laden

For her work to creating effective skincare and haircare products using regional ingredients that are safe for people and the planet.

Wendee Lee began her professional life in global advertising agencies in London and Singapore, before realising that her true passion lies in natural beauty. As she starts to dive further into the somewhat murky waters of the natural beauty industry, she soon discovered that not all things branded as ‘natural’ can really be qualified as such.

Constantly sceptical of internet claims, and because learning something new is her idea of a good time, she decided the best way to separate fact from fiction was to go back to school. Now armed with an Advanced Diploma in Organic Cosmetic Science from Formula Botanica, she pours both her passion and knowledge into researching and developing amazing, natural products for Biconi.

Love articles like this? Join our weekly newsletter

Be a part of the conscious movement that's making waves across Asia. Drop your email down below and you'll be the first to know what's new. We don't spam, ever.

Help us keep our content free

It seems like you enjoyed our content and are on your way to better understanding how to be more conscious. As you’ll know, we’re on a mission to make sustainability accessible, mainstream and sexy. And we would not be able to do it with you. We would love you to support us even further in our GITNB movement by helping us create even more content to keep inspiring you and the rest of the world. Aside from being able to enjoy even better reads, you’ll also receive a GITNB t-shirt consciously made from upcycled fabrics in partnership with a Cambodian social enterprise supporting women. For a small donation you will make a huge difference.


Stephanie is the founder of Green Is The New Black. She is a marketer, event organiser and avid connector of conscious individuals and brands. She loves bringing people together to connect, find inspiration, gain knowledge and be able to take action to create a better life. Previously she spent four years working for an international events agency, planning luxury events and fashion weeks around the region. As a third culture kid, she’s fascinated by other people and is always seeking new experiences.