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Green Is The New Black

Habiba Raffa | Founder Ayelli

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Green beauty is the new Beauty

For her incredible work to produce the most performing, sustainable and ethically produced Argan oil we’ve ever seen.
Habiba was born and raised in Morocco and grew up using natural beauty ingredients everyday. As a child, she spent every summer in Southwest Morocco visiting her Grandmother, who introduced her to argan oil. As the only one with curly hair in her family, Habiba often ran away from her mum and the torture tool – the brush. During one of these episodes, Habiba’s grandmother suggested using argan oil – that was the beginning of a healthy, frizz free (pain free) hair care journey. Still to this day, her thick, strong and moisturised hair is thanks to the ‘miracle liquid gold’ of Argan oil.
Having tried to find a good substitute in Asia (and after trying a lot of chemical laden, nice smelling, but poor functioning products) she decided to share her best kept beauty secrets, and thus Ayelli was born.

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Stephanie is the founder of Green Is The New Black. She is a marketer, event organiser and avid connector of conscious individuals and brands. She loves bringing people together to connect, find inspiration, gain knowledge and be able to take action to create a better life. Previously she spent four years working for an international events agency, planning luxury events and fashion weeks around the region. As a third culture kid, she’s fascinated by other people and is always seeking new experiences.