Green beauty is the new Beauty
For her incredible work to produce the most performing, sustainable and ethically produced Argan oil we’ve ever seen.
Habiba was born and raised in Morocco and grew up using natural beauty ingredients everyday. As a child, she spent every summer in Southwest Morocco visiting her Grandmother, who introduced her to argan oil. As the only one with curly hair in her family, Habiba often ran away from her mum and the torture tool – the brush. During one of these episodes, Habiba’s grandmother suggested using argan oil – that was the beginning of a healthy, frizz free (pain free) hair care journey. Still to this day, her thick, strong and moisturised hair is thanks to the ‘miracle liquid gold’ of Argan oil.
Having tried to find a good substitute in Asia (and after trying a lot of chemical laden, nice smelling, but poor functioning products) she decided to share her best kept beauty secrets, and thus Ayelli was born.
Help us keep our content free
It seems like you enjoyed our content and are on your way to better understanding how to be more conscious. As you’ll know, we’re on a mission to make sustainability accessible, mainstream and sexy. And we would not be able to do it with you. We would love you to support us even further in our GITNB movement by helping us create even more content to keep inspiring you and the rest of the world. Aside from being able to enjoy even better reads, you’ll also receive a GITNB t-shirt consciously made from upcycled fabrics in partnership with a Cambodian social enterprise supporting women. For a small donation you will make a huge difference.SUPPORT US HERE