Safe, non-toxic and eco-friendly baby products.
ABOUT THE BRAND
Where can you find truly safe, non-toxic and eco-friendly products for home, baby and you? Pur’itsy carries awesome alternatives to plastics – such as award-winning bottles & kids’ foodware made of glass, silicone, stainless steel & ceramic, as well as great discoveries like cork building blocks & the best eco-disposable diaper ever!
WHY THEY’RE CONSCIOUS
At Pur’itsy, everything is clean and green. They swear by three key principles in handpicking brands and products for their store:
WHAT’S THEIR FIGHT
PROTECT THE PLANET: They curate a selection of truly safe, non-toxic and eco-friendly products for home and baby. They also rely on electronic receipts (not paper), pack orders with the least amount of packaging needed to ensure adequate protection during shipping, and reuse packaging materials that we receive our goods in!
ABOUT THE FOUNDER
Min Chan founded Pur’itsy after realising just how challenging it was to raise a kid in a health/eco-conscious manner in Singapore. Before her entrepreneurial turn, she was a lawyer who was always fighting for something – criminal justice, investor protection, migrant worker rights, stuff like that. So, perhaps, it is fitting that, after putting her legal career on hold to raise her young family, she found something new to fight for – the well-being of children and the world they will grow up to inherit.