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Green Is The New Black

The Conscious Scoop: The ‘Rare Stripes’ Line & Ivory Lane

Photo of Ivory Lane taken from https://www.bbc.com/news/world-asia-45108092

Know about Ivory Lane? It’s the talk of the town. Plus, keep up with the hot and wild sustainable trends that are making the headlines this week.

Check out 5 interesting news headlines about sustainability from around the world this week.

  1. The Ivory Lane fiasco

WWF Singapore just did a crazy thing. They made up an ivory brand called Ivory Lane, a “vintage retail store” and not everyone was amused when it was launched this week. Outraged and mortified, comments shunning the brand and its ethics poured in. In a funny (& good) turn of events, WWF revealed that this was a publicity stunt to raise awareness about the global trade of elephant ivory.

A novel idea, but did it work?


  1. Tiger Beer partner’s Kenzo for a roaring new line

Tiger Beer, one of Asia’s top premium beers, just released the Rare Stripes collections with KENZO in collaboration with WWF. This collection is a beautiful partnership to raise the awareness of endangered wild tigers. With about an estimate of 3200 tigers left in the wild, there are easily more tigers held in captivity in the US than in the wild. Time to make a bold statement.

Let’s get wild. 


  1. Reebok x Thread International’s shoes made from recycled plastic

Another trendy addition for the generation of chic kicks.  Reebok partnered with Thread International to create this design, aligned with their brand ethos to ‘Be More Human’. Imagine, plastic bottles packed in giant sacks to be ground into smaller plastic fragments that laters become fabric. Creating a better world beyond the track, Reebok’s shoes are taking steps towards the right direction.

I’d be the first one to cop that.  


  1. Salvatore Ferragamo’s orange fibre garments

You’ve heard of polystyrene, cotton, wool, silk. Introducing, orange fibres. Fashion brand, Salvatore Ferragamo, is pioneering the exclusive use of Orange Fiber Fabric. They use the fruit remains after they’ve been squeezed for juice which amounts to a whopping 700,000 tons just from Italy alone. The fabrics described as “breezy” and “ethereal” isn’t always synonymous with “oranges”. But hey, we’re excited.

Orange you happy about this?


  1. Cheung Chau is #PlasticFree every weekend

Sustainability is getting bigger in Hong Kong, and this is great news. Instead of using single-use plastic cutlery, you can pay a $20 deposit at Cheung Chau Central Square every weekend to get a reusable bowl and cutlery. Why bother? You can enjoy discounts, buy-1-get-1 offers and even bigger portions at participating restaurants. AND you get all your deposit back when you return the bowl.

Green your weekends, Hong Kong!


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  • Padmini Anbalagan
    Padmini Anbalagan

    Thank you for the kind comment! 🙂 By the way, you can find our newsletter subscription service in the big yellow box underneath every article. Cheers!

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