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Green Is The New Black

The Conscious Scoop: Justin Bieber’s Vegan Deodorant, Fur-Free Prada and Twitter Co-Founder Investing More in Beyond Meat

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In this week’s Conscious Scoop, there is great news in the vegan world. From food, fashion, beauty and lifestyle. Also, two major cities making great strides in sustainability commitments.


1. Justin Bieber launches his own vegan, natural deodorant.

Bieber just partnered with Schmidt’s to create his own vegan deodorant. Schmidt’s is a natural and vegan brand with an amazing range of vegan deodorants. He promises that it will be something that everyone can use and it will be a uniquely “Justin” scent. This adds to the wide array of vegan products available to the masses. Also, this announcement comes as no surprise as his wife, Hailey Baldwin, is a huge advocate of cruelty-free and vegan brands.

Vegan, cruelty-free and a little scent of Bieber – sign me up!


2. Prada pledges to go fur-free by 2020.

Prada has just announced to stop the use of animal fur products by 2020. Although this does not make Prada vegan, it is the first #LittleGreenStep towards being a more conscious brand. Possibly, the next step is to go leather-free? This trend of high-end brands going vegan and cruelty-free isn’t new but we still have a long way to go. We hope that they set an example for all other fashion brands out there to rethink the industry ‘norms’.

Looking great without harming animals is always fashionable.


3. Twitter co-founder invests more in Beyond Meat than Twitter.

Yes, you read that right. Evan Williams, the co-founder of Twitter, invests more in vegan meats like Beyond than his own company. He is committed to vegan meats and living a more sustainable lifestyle. Hence, he believes that investing in them to shake up the meat industry is necessary for the future. Moreover, his investment possibly caused Beyond to have the biggest IPO in the US in the past 20 years.

Investing in vegan meats will lead to a sustainable future.


4. Slovenia’s capital city is on its way to being zero-waste.

From having no recycling infrastructure at all, the capital city of Slovenia, Ljubljana, aims to recycle at least 75% of its trash by 2025. Access to recycling centres and education of home recycling have furthered the city’s agenda of going zero-waste. The emergence of zero-waste stores in Ljubljana helps to divert away from non-recyclable items. Hence, they cut down on thin single-use plastics and chemical-laden products.

Good job Ljubljana and we hope more cities jump on board.


5. Fully electric public buses to be deployed in Singapore by 2020.

Recently, the Land Transport Authority (LTA) announced that ALL public buses are to be electric by 2040. LTA has been encouraging people to use public over private transport. However, the kind of public transport available must match that sustainability ideal. Thus, these electric buses have zero carbon emissions and hardly contribute to noise pollution. There will also be charging ports constructed within bus terminals and depots.

One more reason to use the public transport system.


Image credit: Justin Bieber’s Instagram

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Keith is a locally-based environmentalist, currently studying in Yale-NUS and is the Chief Sustainability and Design Officer of MBF. He is passionate about sustainability issues and, as the content creator of Bizsu, he educates the public about them.