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Green Is The New Black

The Conscious Scoop: A Petition to Amazon to Reinvent Consumption & P&G to End Animal Testing by 2023

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P&G joins the fight to end animal testing, and badgers, stoats, and otters come back from the brink of extinction? Check out the most incredible sustainability news of the week.


1. No More Plastic is petitioning for Amazon to invent the future of consumption.

No More Plastic Foundation is a non-profit Foundation with a mission to increase awareness about plastic pollution, advocate the need for alternatives to single-use products and foster innovative solutions. Amazon is the world’s leading plastic packaging distribution platform. With a fortune estimated at $112 billion, Amazon’s founder is first of the 2018 Forbes World’s Billionaires list. That’s why No More Plastic is asking Amazon to rethink the norm in the e-commerce industry and lead the change to a better way of consumption.

Sign the petition and learn more here.


2. P&G ends animal testing on its 19 cosmetic brands.

Procter & Gamble Company joins Humane Society International’s #BeCrueltyFree campaign, to ban animal testing for cosmetics in all major global beauty markets by 2023. The campaign was launched in 2012 “with the aim of extending the European Union’s legal precedent – banning cosmetics animal testing and the sale of newly animal-tested cosmetics – to countries where this practice is still allowed or even mandated by law.” P&G owns 19 cosmetics companies – including Gillette, Head & Shoulders, and Pantene.

Let’s make cruelty-free testing mainstream


3. Climate change officially claims its first mammal.

Last year, scientists warned that Earth’s sixth mass extinction event is underway.  Shockingly, last week, Australia declared the Bramble Cay melomys extinct. A species being moved from “endangered” to “extinct” is significant – that means it no longer receives government protection. Scientists believe the extinction was due to the halving of nearby leafy plants, leaving them with no food, nor shelter.

“How many more species do we have to lose for the federal government to take action?”

4. Badgers, stoats, and otters stage ‘incredible’ revival.

Britain’s carnivores are making a comeback. Badger, otter, pine marten, polecat, stoat and weasel populations have “markedly improved” since the 1960s, according to a new study. The otter, polecat and pine marten have bounced back from the brink of extinction, due to legal protection, conservation, removal of pollutants and restoration of habitats.

Humans can do good, too.


5. Sales spike 400% a day after burger shop goes vegan!

We already know the plant-based movement is revolutionising the world. 250,000 Veganuary pledges were made in January 2019 – making the number of pledges in 2019 exceed those in the previous four years combined. Meat alternatives are on the rise too. So we’re not surprised that after Finnish vegan burger shop Bun2Bun ditched all their beef-based burgers and switched to a 100% vegan menu with Beyond Meat, sales grew by 400% right from the first day.

Beyond Meat said, “This is a success story that goes beyond our wildest dreams.”


Image credit: No More Plastic

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Tammy is an environmentalist and social media advocate who believes in thinking bigger and deeper about climate change. She hopes that with her actions, we will all grow to become environmentally conscious citizens (not consumers) with hearts for this beautiful planet we call home.

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