KNOWN FOR

Sustainable alternatives to plastic straws for cafes and bars.

 

ABOUT THE BRAND

The Final Straw aims to promote a more sustainable way of living, which instinctively factors in people and planet. For them, replacing plastic straws is a small but very visible way of actively demonstrating commitment towards this state of mind, and sparks wider discussion about how we use and manage resources responsibly in our world.

 

WHY THEY’RE CONSCIOUS

By displacing plastic straws with more sustainable alternatives like stainless steel or bamboo, they aim to reduce the amount of waste in landfill and pollution in the ocean, as well as lessening the impact on climate change from excessive plastic production. They support local suppliers and social enterprises within their supply chain. To ensure they remain focused on their mission, they give away all profits to fund beach clean-ups in Southeast Asia.

 

WHAT’S THEIR FIGHT 

PROTECT THE PLANET: By taking action against disposable plastic

POWER TO THE PEOPLE: Assisting people in meeting their sustainability goals and needs

 

ABOUT THE FOUNDER  

The Final Straw was founded in Singapore in 2018, by social entrepreneur Jonathan Tostevin.  He was motivated to take action against disposable plastic upon learning about the sheer scale of the waste problem, and seeing its impact on our beaches and marine life. Drawing on his experience in providing ethical solutions for the F&B sector, The Final Straw was born.