Connecting the threads of travel to those of clean design.
ABOUT THE BRAND
Sui, translated needle in Hindi, is a responsible fashion label. Founded in New Delhi, India, the brand core of Sui is to promote and create awareness on green fashion that is versatile, has a close to minimum impact on the world, looks after it’s workers like family and is relatable. Their goal is to make sustainability fun and accessible and bridge the gap between nature & fashion.
WHY THEY’RE CONSCIOUS
They work with sustainable fabrics, sourced from responsible vendors. A chunk of their fabrics are handmade, which means no electricity is used in its creation. All their products are made in house, at their workshop, which they share with their parent company. The team is in constant touch with their thread spellers. They also work with social enterprises on a regular basis, whether it is for handmade crafts in India, or for supporting organizations in need.
Conservation is key at Sui, and they truly believe in saving and re-using their resources as much as they can. Their fabric waste is upcycled into accessories to compliment their collections, while all their packaging is created with recycled paper and vegetable dyes. Lastly, education is another pillar of Sui; their team is constantly reading, researching, and sharing. They believe that collaboration is key to a greener future.
WHAT’S THEIR FIGHT
WELL-FOR-YOUR-BEING: Clothing made from Hemp, GOTS certified cotton and other sustainable fabric blends, using azo-free dyes, which is the second-best alternative to fabric dyes, and natural dyes.
PROTECT THE PLANET: They use recycled packaging as much as possible and also keep finding ways to upcycle all their fabric scraps to give them a new life. Plastic-free is their aim, and they are slowly working towards it.
POWER TO THE PEOPLE: Ethically produced in the heart of New Delhi, their masters, karigars and production staff is their family and have been with their parent brand for years and years. All their employees are paid fairly with benefits and they strongly believe that they care for the same mission they do.
ABOUT THE FOUNDER
Mahima Gujral is the third-generation entrepreneur to join the Sue Mue brand. Born into a world of elegant dressing, she grew up recognizing the beauty of custom-made clothing, the value of quality fabrics, the craft of embroidery and the essence of building close-knit relationships at every part of your value chain. Bitten by the travel bug, Mahima believes that the best journeys are those closest to nature, those that inspire, energize and fascinate. She also believes in sustainability, in fashion that gives back to the planet, and feels light on your body and soul.