Sustainable Fashion, Slow Manufacturing, Fair Trade, Organic Cotton and Eco-Textile Essentials, Minimalist Capsule Wardrobe, Recycled Metals.
ABOUT THE BRAND
eleven44 was founded in 2008 in Bali with a desire to provide ethical comfort basics and unique streetwear and athletic wear made from eco textiles for daily use for the thoughtful and aware consumer. Their intention is to provide carefully produced items designed for practicality with a long life. They make minimalist comfort basics that are the natural and effortless building blocks for your capsule wardrobe. Pieces that you reach for every day because it fits perfectly, is comfortable and was made with integrity. Minimalist pieces are designed intentionally to encourage you express your own style by adding statement jewellery and accessories. Just because you want to shop consciously, doesn’t mean your looks need to be bland.
WHY THEY’RE CONSCIOUS
They are passionate about supporting the eco farming movement away from conventional farming with genetically modified seeds and heavy toxic pesticides. They support a movement back to organic farming and low impact processing.
They work with cottage industry in Bali to produce their small batch clothing and jewellery lines. They only source certified organic cotton that is dyed using low impact reactive dyes that are certified by GOTS. Slow manufacturing, fair trade, ethical, handmade, eco goods.
WHAT’S THEIR FIGHT
POWER TO THE PEOPLE: They support family-run businesses in Bali.
PROTECT THE PLANET: They only support farming that is organic and does not use GMO seeds or pesticides. They also use low impact dyes on organic cotton – certified by GOTS (Global Organic Textile Standard). Small batch production so no excess stock or massive storage facilities.
ABOUT THE FOUNDER
Australian born to migrant parents and eager to experience the wider world, Linda left Australia at 23 and hasn’t lived there since. World travels and underground electronic music culture have been very formative influences.
Having always been a crafty maker since single digits, it all came together under the umbrella of eleven44.
Making beautiful and practical objects that feel like they contribute valuable and meaningful qualities to life is a deep spiritual practice that gives a feeling of being in service while also satisfying the artistic urges. She is currently living in Bali, Indonesia.