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Natural beauty, harvested straight from nature.


How natural is natural? Upon discovering the plethora of false claims and nasty chemical laden skin and hair care products out there, Biconi set out to break the mould and create truly natural products that are safe for the whole family.


Biconi is a family owned business with a passion to develop natural personal care products centred around wellness. With Mother Nature as their inspiration and source, Biconi seeks to make a positive difference in the lives of people by offering skin and hair care products that are not only effective but also safe for the whole family as well as the planet.

Harvesting ingredients straight from nature, Biconi is uncompromising in their commitment to producing the best quality products. Made from only the best and most effective natural ingredients, their products are vegetarian and vegan-friendly, cruelty-free, and Mother Nature approved.


WELL-FOR-YOUR-BEING: Using natural, regionally grown ingredients for skin and hair care products.

PRO ANIMAL LIFE: Producing vegetarian and vegan-friendly products.

CRYSTAL CLEAR: Openly sharing where products are sourced.


Wendee Lee started her professional life in global advertising agencies in London and Singapore, before realising that her true passion lies in natural beauty. As she starts to dive further into the somewhat murky waters of the natural beauty industry, she soon discovered that not all things branded as ‘natural’ can’t really be qualified as such.

Constantly sceptical of internet claims, and because learning something new is her idea of a good time, she decided the best way to separate fact from fiction was to go back to school. Now armed with an Advanced Diploma in Organic Cosmetic Science from Formula Botanica, she pours both her passion and knowledge into researching and developing amazing, natural products for Biconi.