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Green Is The New Black

Support Your Wellbeing From Tip To Toe: Behind the Brand With Chuin Wei Koh of Apres Avant

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Are the products you use empowering self-love and self-care? Are they helping you celebrate your vitality and radiance? We spoke with Chuin Wei Koh the founder of Apres Avant, a company on a mission to help you make wholesome daily choices for your wellbeing, with green beauty and support from the inside out.

Replacing your favourite beauty products with greener, cleaner alternatives can be daunting and confusing, which is why Chuin decided to create Apres Avant. They provide you with all the details and info you need to understand the best choices you can make for your wellbeing, from your gut to your skin. She’s on a mission to make holistic, healthy living the new normal. And we’re right there with her!

Green beauty brands and natural beauty brands should be empowering self-love and self-care. Regardless if you are in your twenties or sixties, you want to be able to celebrate your vitality and radiance. Skin products should be helping you and your skin no matter what age you are at.
Chuin Wei Koh

There is always a good story behind why someone starts a business and this one is no exception. What started as a fascination with ingredients, brought on a deep dive scouring the internet to find the best products that were packed full of potent ingredients, good for the skin and the planet. Think high-quality organic, biodynamic, or wild harvested ingredients deliciously put together for high-performing skincare.

In this interview, we speak to Chiun about:

  • Which products are actually speeding up your aging process
  • Why it’s no longer enough to be organic or natural
  • How your beauty choices are affecting you and the environment

Take action today and try out Chuin’s Little Green Steps: 

  1. Purchase only what you need
  2. Figure out what your skin type is and the results you are looking for and find ingredients to achieve that
  3. Try to finish what you’ve bought before you move onto something else


Support your well-being today with Apres Avant.


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Stephanie is the founder of Green Is The New Black. She is a marketer, event organiser and avid connector of conscious individuals and brands. She loves bringing people together to connect, find inspiration, gain knowledge and be able to take action to create a better life.