Every child deserves to feel the magic of Christmas and the joy of Santa. But an excess of plastic toys, wrapping paper, and throwaway tat doesn’t have to become a part of their festive traditions.
By now we imagine your miniature humans will be running wild, brimming with excitement that Santa’s coming in 16 sleeps. We say teach ’em young and get your rugrats into a sustainability mindset from as early an age as possible. Here are our picks of socially responsible and environmentally conscious brands your kids (and adult friends) will love.
If you’re on the hunt for super cute tropical prints, look no further. Its kiddie clothes are so stylish we wish it made them in adult sizes. Its modern range of clothes for babies uses 100% organic cotton with eco-friendly, non-toxic dyes. Hunter + Boo’s clothing is produced in a small factory in beautiful Sri Lanka which employs men and women who work in a safe, respectful environment and who are paid a proper wage for everything they do.
The Extra Smile is a clothing brand you need to know about, and your kids will love. Its designs are comfortable, easy to wear, fun, and long-lasting. With collections for girls and boys, the brand works hard to ensure it doesn’t conform to gender stereotypes. The Extra Smile goes to great lengths to find sustainable alternatives to traditional fashion practices; for example, it only produces small batches of each design to avoid overproduction and waste. It uses organic GOTS-certified fabrics, avoids polyester and plastic and is creative with upcycled materials. It also uses compostable packaging when delivering products to clients. Finally, one of its core goals is to improve the lives of workers within the fashion industry by creating decent workplaces (and salaries!) for its employees. Bravo.
Sustainably sourced fabrics? Check. Supporting artisans in underprivileged communities? Check. Contemporary design? Check. Everyday luxe fashion brand, Little Islanders, needs to be on your radar if you’re in need of conscious clothing for little people. It champions slow fashion by not producing seasonal edits. Instead, you’ll find timeless, versatile pieces that are durable and long-wearing. Its clothes are made from 100% organic Philippine cotton, and small-batch manufactured at a Hong Kong sewing workshop. The profits of which are directly channelled towards supporting community work in disadvantaged areas of Hong Kong. Cute threads and a conscious; we like.
For conscious parents looking to buy plastic-free play items, take a peek at Momiji Kids. Its mini hand-woven rattan prams are 100 on the cute scale. The best part? Momiji works only with independent Indonesian artisans who handmake all of its products using sustainable rattan. Its bassinets are also dreamy and a beautiful gift for any expectant parents to be.
Teach your kids to love animals and support the WWF’s global efforts to protect wildlife by gifting an animal sponsorship. Because find us a child that wouldn’t want a lion, a tiger, or bear (oh my!) for Christmas.
Luxury second-hand online fashion ain’t nothing new for us adults, but finally, someone has created a platform for kids. Retykle is a great corner of the internet, closing the loop on children’s fashion. It is the most convenient way to clean out your kids’ closets, earn some cash, and buy designer childrenswear at up to 90% off. It carries a ton of brands including favourites like Jacadi, Bonpoint, Petit Bateau, Burberry and Ralph Lauren in good as new condition.
News hot off the press! This genius website has just launched in Hong Kong, and all parents need to know about it. In a nutshell, it’s a lending club for baby clothes (from newborn to 24 months). It’s easy to go nuts with a newborn; buying or receiving a ton of clothes that will barely get used (and then probably end life in a landfill before it’s even been worn). Coo Club takes the hassle (and waste) out of babywear with its monthly rental model. Pay a set fee, borrow bundles from its collection of basics, and swap ‘em out when baby grows. If you know someone who’s expecting this is the is an ideal Christmas or ‘welcome to the world’ present. See, even the newest of human’s can take #LittleGreenSteps!
Solving the problem of what happens when your kids grow out of something is French fashion brand Maison Pollux. Its range of fun bags for kids (and adults!) evolve with the individual thanks to its multi-purpose design. Each bag can be used in a variety of different ways, and all come with adjustable straps, meaning your kids can grow with their bags without having to buy new ones continually. We’re totally behind the buy less, buy better mantra.