At Green is the New Black, we specialize in crafting impactful, sustainable event experiences that drive change and amplify our clients' missions. Our expertise in narrative development and sustainable event integration ensures that every launch is not just an event, but a powerful statement for a greener future. Below are two examples of how our services helped revolutionary food companies make a significant splash in the market.
GOOD Meat's Groundbreaking Singapore Launch
When GOOD Meat, a pioneer in cultivated meat, prepared for its historic launch in Singapore – the world's first country to approve its sale – they sought an introduction as revolutionary as their product. Our parent company Awethentic Studio was crucial in shaping the overarching narrative, ensuring the launch resonated with a compelling vision of sustainable food systems.Awethentic Studio, designed and produced the immersive dining experience, we helped transport guests through a multi-sensory culinary journey from the prehistoric age to the future of food. The impact was immense: the launch garnered global press and achieved an astonishing 1.6 billion impressions online, solidifying GOOD Meat's leadership and dramatically accelerating public acceptance of cultivated meat.
JUST Egg's Singapore Launch and Factory Opening
JUST Egg, a leader in plant-based food, embarked on a significant dual milestone: the launch of its innovative egg alternative and the opening of its first factory in Singapore. This strategic move aimed to expand market presence and establish a global hub for plant-based innovation in Asia. We contributed to the strategic planning and narrative integration for these pivotal events, ensuring the focus remained on sustainability and the future of food. Awethentic Studio, designed and executed the launch experiences, we helped showcase JUST Egg's production process, product quality, and their vision for a sustainable food future. The dual launch was highly successful, generating significant media attention and boosting brand visibility, further strengthening JUST Egg's leadership and highlighting Singapore's role as a food tech hub.
WhatIF Foods USA Launch
A Singapore-based company that’s changing the way convenient foods are made, to launch their BamNut products to the US market. On Earth Day we created a Sidewalk Sampling event on Bedford Ave, where brand ambassadors engaged with the public to sample BamNut products. We also hosted a block party featuring DJs and an open-air eco market in Brooklyn at the House of Yes Earth Love Fest.
