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BP popularised “carbon footprint” to greenwash and guilt-trip. Here’s how.

FEATURED IMAGE: Photo by Chris LeBoutillier via Pexels | IMAGE DESCRIPTION: a slightly abstract and colourful image of factory pipes with smoke coming out of them in front of a river with a ship    Chances are, you've heard the term "carbon footprint" before. Corporations, governments, schools, celebrities, activists have probably told you that you need…

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fashion revolution green is the new black

Eight years after the deadliest garment worker disaster, how far has the Fashion Revolution movement progressed?

FEATURED IMAGE: Fashion Revolution | IMAGE DESCRIPTION: A graphic edited in the collage style; a grey hoodie edited onto a textured felt-like white background; the hoodie unzips to reveal a woman, wearing a mask, in front of a sewing machine in a garment factory   Eight years ago, the world witnessed the deadliest garment industry disaster…

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Can celebrities really change the fast fashion industry?

Celebrity "Sustainability Ambassadors" - an emerging trend in the fast-fashion world but activists are not buying it. We take a look at recent announcements by H&M and Primark on their latest attempt to re-brand as ethical businesses. Celebrity Ambassadorship is nothing new but typically falls into two categories: >Brand Ambassador: brands enlist celebrities to help…

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OPINION: What’s wrong with the Instagramification & Netflixisation of activism, & how we can do better

Just so we're clear, this is not another generational halfie's (that's half-Millennial, half-Gen Z) long-form complaint about social media. Instead, this is a—former/semi-retired?—social media activist whose six-month-long break off Instagram produced some actually useful insights. In other words, if you find yourself worn out by digital activism in this hyper-connected, 24/7 information age, you're not…

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